David Lloyd Leisure has announced a significant £15 million investment to develop a new state-of-the-art health and wellness club in Manchester. The project is expected to create over 100 new jobs and is scheduled to open its doors to members in late 2025, marking a major expansion for the company in the North West of England.
The new facility will be one of the largest in the group's portfolio, focusing on premium family-oriented fitness and leisure services. This move signals confidence in the growing demand for comprehensive wellness experiences and represents a substantial boost to the local economy.
Key Takeaways
- David Lloyd Leisure is investing £15 million in a new club in Manchester.
- The project is expected to generate more than 100 permanent jobs upon completion.
- The new facility will feature advanced gym equipment, multiple pools, and extensive family services.
- This expansion is part of the company's broader strategy to enhance its presence in key UK urban centers.
Details of the Manchester Investment
The planned £15 million investment covers the acquisition of the site and the full construction and outfitting of the new club. Located on a prime site near the city's southern suburbs, the facility is designed to cater to families and professionals in the Greater Manchester area.
Construction is slated to begin in early 2024, with the club aiming for a grand opening in the fourth quarter of 2025. The development will transform a previously underutilized commercial plot into a modern wellness destination.
According to the company's press release, the project will also involve local contractors and suppliers, further amplifying the economic benefits for the region during the construction phase.
Economic Impact and Job Creation
The creation of over 100 full-time and part-time positions is a key component of the announcement. Roles will range from fitness instructors and spa therapists to management and hospitality staff.
This influx of jobs is a welcome development for the local community. The company has stated its commitment to local hiring initiatives, aiming to recruit a significant portion of its workforce from the surrounding neighborhoods.
A New Standard in Club Facilities
David Lloyd is positioning the Manchester club as a flagship location, incorporating the latest trends in fitness and wellness. The extensive facility will offer a wide array of amenities designed to provide a holistic experience for members of all ages.
The club's design emphasizes space and natural light, creating an inviting atmosphere for both exercise and relaxation. The company aims to set a new benchmark for premium leisure centers in the region.
"Our new Manchester club represents our vision for the future of wellness. It's not just a gym; it's a destination for families to spend quality time together, focusing on their health and well-being in a premium environment." - Fictional quote from Glenn Earlam, CEO of David Lloyd Leisure.
Planned Amenities and Services
The new club is set to offer an impressive range of facilities. Members will have access to a comprehensive suite of options tailored to different fitness levels and interests.
- State-of-the-Art Gymnasium: A spacious gym floor with the latest cardio, strength, and functional training equipment.
- Swimming Pools: A 25-meter indoor pool for lane swimming and a heated outdoor pool for year-round leisure.
- Spa and Wellness Suite: A luxurious spa featuring a sauna, steam room, hydrotherapy pools, and treatment rooms.
- Racquet Sports: Multiple indoor and outdoor tennis courts, as well as dedicated courts for padel, a rapidly growing sport.
- Group Exercise Studios: Several studios offering a wide variety of classes, including yoga, Pilates, cycling, and high-intensity interval training (HIIT).
- Family Facilities: A dedicated DL Kids club with activities, a soft-play area, and a family-friendly café.
Strategic Growth in the UK Leisure Market
This investment is a clear indicator of David Lloyd's strategic focus on expanding its footprint in major UK cities. The decision to build in Manchester reflects the city's strong economic growth and favorable demographics.
The UK's leisure and wellness sector has demonstrated remarkable resilience. Consumers are increasingly prioritizing their health, with many seeking high-quality, all-in-one facilities that offer more than just a place to work out.
Context: The Post-Pandemic Wellness Boom
Since 2020, there has been a notable shift in consumer behavior, with a heightened awareness of physical and mental health. This has fueled demand for premium fitness clubs that offer a sense of community, luxury amenities like spas, and family-oriented activities, a market segment where David Lloyd is a dominant player.
The company's model, which combines fitness with social and family activities, is well-suited to capitalize on this trend. By offering a premium experience, David Lloyd aims to attract and retain a loyal membership base willing to pay for superior facilities and service.
Competition and Market Positioning
While the Manchester fitness market is competitive, David Lloyd's comprehensive, family-focused offering helps it stand out. The new club will compete with a range of providers, from budget gyms to boutique studios and other high-end clubs.
However, few competitors offer the same breadth of facilities under one roof, particularly the combination of adult fitness, racquet sports, spa services, and extensive children's programs. This integrated approach is the cornerstone of the company's market strategy.
The £15 million investment underscores the company's confidence that its premium model will thrive in a competitive urban landscape, attracting members who see value in a comprehensive wellness hub for the entire family.
