David Lloyd Clubs has officially opened its newest and most technologically advanced facility in Rugby, Warwickshire, following a £55 million investment. The new club, which is the company's 103rd in the UK, is expected to create over 150 local jobs and introduces a range of premium health, wellness, and leisure amenities to the region.
The expansive 160,000-square-foot facility represents a significant commitment to the UK leisure market and incorporates the latest trends in fitness technology and family-oriented wellness. The opening marks a key part of David Lloyd's ongoing expansion strategy, focusing on high-specification clubs in strategic locations across the country.
Key Takeaways
- David Lloyd Clubs has invested £55 million in a new state-of-the-art facility in Rugby, Warwickshire.
- The project has created more than 150 full-time and part-time jobs in the local community.
- The 160,000-square-foot club features advanced fitness equipment, extensive spa facilities, and family-centric activity zones.
- This opening is part of the company's broader strategy to enhance its portfolio of premium health and wellness clubs across the UK.
A Major Investment in Regional Wellness
The £55 million investment in the Rugby club underscores a strong confidence in the UK's health and wellness sector. The development, located on a large site with easy access from the surrounding area, was designed to be a flagship location for the brand, showcasing its most modern concepts.
Construction of the club took approximately 24 months, involving local contractors and suppliers where possible. According to company statements, the goal was to create a comprehensive wellness destination that caters to all age groups, from young children to seniors.
Glenn Earlam, CEO of David Lloyd Clubs, commented on the strategic importance of the new location.
"We are thrilled to bring our world-class facilities to Rugby. This £55 million investment reflects our commitment to providing exceptional health and wellness experiences. We believe this club will become a vital community hub, promoting active and healthy lifestyles for families and individuals alike."
The facility is one of the largest single investments made by the company in a new UK club in the last five years.
Economic Impact and Job Creation
The creation of over 150 new jobs is a significant economic benefit for the Rugby area. These roles span a variety of functions, including fitness coaching, hospitality, club management, and maintenance. The company has focused on recruiting from the local talent pool to fill these positions.
The club is expected to have a positive ripple effect on the local economy, attracting visitors from across Warwickshire and neighboring counties. This can lead to increased spending at other local businesses, further supporting the regional economy.
Background on David Lloyd Clubs
Founded in 1982 by former professional tennis player David Lloyd, the company has grown to become one of Europe's leading health, sport, and leisure groups. It operates 133 clubs—103 in the UK and a further 30 internationally. The brand is known for its premium facilities, particularly its focus on racquet sports, swimming, and family activities.
Inside the New State-of-the-Art Facility
The Rugby club offers an extensive range of amenities designed to meet modern wellness demands. The company has allocated significant resources to ensure the facilities are of the highest standard, integrating technology and luxury to enhance the member experience.
The main gym floor alone covers over 20,000 square feet and is equipped with the latest fitness machines from leading brands. Many pieces of equipment feature integrated screens for on-demand workouts and progress tracking, allowing members to personalize their fitness routines.
Facility by the Numbers
- Total Investment: £55 million
- Total Area: 160,000 square feet
- Swimming Pools: 3 (2 indoor, 1 outdoor)
- Tennis Courts: 13 (6 indoor, 7 outdoor)
- Jobs Created: 150+
Fitness and Training Zones
Beyond the main gym, the club features several specialized fitness areas. These include:
- Group Cycling Studio: A dedicated studio with virtual and instructor-led classes.
- High-Intensity Studios: Spaces designed for signature classes like BLAZE, which combines cardio, strength, and combat training.
- Mind & Body Studio: A quiet, purpose-built area for yoga, Pilates, and meditation classes.
The club also boasts a large team of personal trainers and coaches available to provide customized fitness plans and guidance to members.
Focus on Spa and Relaxation
A key feature of the new Rugby location is its expansive Spa Retreat, a concept David Lloyd has been rolling out across its premium clubs. The spa is designed as a sanctuary for relaxation and recovery, accessible to adult members.
The Spa Retreat includes a variety of hydrotherapy experiences, such as a large hydro pool, multiple saunas with different temperatures and humidity levels, and a crystal steam room. Additionally, members can use heated spa beds, a salt cave, and an outdoor spa garden with its own relaxation zones and a dedicated sauna.
According to Michelle Daniels, the new Club Manager,
"The wellness and recovery aspect is just as important as the fitness offering. Our Spa Retreat is designed to be a true escape, allowing members to de-stress, recover from workouts, and focus on their mental wellbeing. It's a central part of the holistic health experience we aim to provide."
This focus on comprehensive wellness reflects a broader industry trend where consumers are seeking integrated health solutions that cover both physical fitness and mental relaxation.
Family and Community Features
David Lloyd Clubs has built its brand on being family-friendly, and the Rugby location is no exception. The club includes extensive facilities for children, aiming to attract families and provide a space where all members can be active.
DL Kids Centre and Activities
A dedicated DL Kids centre provides a wide range of supervised activities for children aged 3 months to 16 years. This includes sports coaching, arts and crafts, and structured play sessions, allowing parents to use the club's facilities while their children are engaged in safe and fun activities.
The club also offers swimming and tennis coaching programs specifically designed for younger members, following accredited national frameworks. This commitment to youth sports development is a core part of the company's community engagement strategy.
Social Spaces and Hospitality
The Clubroom serves as the social heart of the facility, offering a large café, bar, and restaurant area. It includes a dedicated family zone as well as a business hub with workstations and complimentary Wi-Fi for members who wish to work remotely.
An outdoor patio and terrace area provide additional social space, particularly during warmer months, overlooking the outdoor pool and tennis courts. This integration of social and fitness spaces is designed to foster a strong sense of community among members.
