David Lloyd Leisure has announced a significant £50 million investment plan for its UK operations. The funding will support the construction of a new flagship club in Cambridge and extensive upgrades to 20 existing facilities across the country, signaling strong confidence in the premium health and wellness sector.
The expansion is expected to create over 150 new jobs at the Cambridge location alone and enhance member experiences nationwide with a focus on spa facilities, family areas, and modern gym equipment. This move positions the company to capitalize on growing consumer demand for comprehensive health and fitness services.
Key Takeaways
- David Lloyd Leisure is investing £50 million in its UK club network.
- A new state-of-the-art flagship club will be built in Cambridge, creating more than 150 jobs.
- The investment includes major upgrades for 20 existing clubs, focusing on spa and family facilities.
- This strategy reflects a growing market trend towards holistic wellness and premium fitness experiences.
New Flagship Club in Cambridge
The centerpiece of the investment is a new, state-of-the-art health club set to be built in Cambridge. The facility is designed to be one of the largest and most advanced in the company's portfolio, catering to the city's growing population and thriving business community.
Scheduled to open in late 2025, the Cambridge club will feature a wide array of premium amenities. These include a 100-station gym with the latest fitness technology, indoor and outdoor swimming pools, and multiple racquet courts for tennis, squash, and badminton.
A significant portion of the club will be dedicated to wellness and relaxation. It will house one of David Lloyd's signature Spa Retreats, complete with a hydrotherapy pool, saunas, steam rooms, and treatment areas. This emphasis on recovery and mental well-being is a core part of the company's modern strategy.
"Cambridge is a dynamic and health-conscious city, making it the perfect location for our next flagship club. This £50 million investment demonstrates our commitment to providing best-in-class facilities and responding to our members' evolving wellness needs." - Russell Barnes, CEO of David Lloyd Leisure
Job Creation and Local Economic Impact
The development is projected to have a positive impact on the local economy. The construction phase will involve local contractors and suppliers, while the club's operation will create over 150 permanent jobs. Roles will range from fitness instructors and spa therapists to management and hospitality staff.
The company stated it will begin its recruitment drive in early 2025, focusing on hiring from the local community to fill the new positions. This initiative is expected to provide a welcome boost to employment in the region.
Cambridge Club at a Glance
- Total Investment: Approx. £25 million
- Projected Opening: Q4 2025
- Jobs Created: 150+
- Key Features: Spa Retreat, indoor & outdoor pools, advanced gym, family facilities
Nationwide Facility Upgrade Program
In addition to the new Cambridge location, the £50 million plan allocates substantial funds for upgrading 20 existing clubs across the United Kingdom. This nationwide program aims to modernize facilities and ensure a consistent, high-quality experience for members everywhere.
The upgrades will vary by location but will primarily focus on areas that have seen increased demand. Many clubs will see the addition or expansion of Spa Retreats, which have become a popular feature for members seeking relaxation and recovery options.
Family-focused enhancements are also a priority. Several clubs will receive refurbished DL Kids areas, new soft-play frames, and updated activity schedules. The company's Clubrooms, which serve as social hubs with cafes and workspaces, will also undergo modernization to improve comfort and functionality.
The Growing Wellness Market
The global wellness market is valued at over $5.6 trillion, according to the Global Wellness Institute. Consumers are increasingly spending on activities and products that support physical and mental health. David Lloyd's investment taps into this trend by shifting from a traditional gym model to a more holistic club concept that incorporates fitness, relaxation, socializing, and family life.
Strategic Focus on Premium Experiences
This investment underscores David Lloyd's strategic pivot towards the premium end of the health and leisure market. While budget gyms have grown in popularity, David Lloyd is differentiating itself by offering an all-encompassing experience that goes beyond basic fitness equipment.
The company's model is built on providing a 'third space' for individuals and families—a place between home and work where they can exercise, relax, and socialize. The focus on high-end spas, quality dining, and dedicated family zones supports this vision.
According to recent industry reports, consumers have shown a willingness to pay more for premium health services that offer convenience, quality, and a sense of community. This trend has accelerated since the pandemic, with a greater emphasis placed on personal well-being.
Adapting to Member Expectations
The planned upgrades are a direct response to member feedback and changing lifestyle patterns. With the rise of flexible working, more members are using the clubs throughout the day. The enhanced Clubrooms with business zones cater to this shift, allowing people to work remotely before or after a workout.
Furthermore, the demand for specialized fitness options continues to grow. The investment will also fund the rollout of new boutique-style exercise classes, such as SPIRIT, a class combining yoga, Pilates, and meditation, across more locations.
- Spa & Wellness: Expansion of Spa Retreats to more clubs.
- Family Activities: Modernization of DL Kids facilities and programs.
- Social & Work Spaces: Upgrades to Clubroom cafes and business zones.
- Boutique Fitness: Introduction of new, specialized group exercise classes.
By investing in these key areas, David Lloyd aims to solidify its position as the UK's leading premium health and wellness provider and drive long-term member retention.
