Trade negotiations between the United States and Canada have been abruptly terminated. President Donald Trump announced the decision on Truth Social, citing a 'fraudulent' Canadian advertisement featuring former US President Ronald Reagan that criticized tariffs.
The termination occurred during Asian trading hours, which had otherwise seen currency markets largely stable as participants awaited crucial US inflation figures. This sudden development introduces significant uncertainty into North American trade relations.
Key Takeaways
- US-Canada trade talks ended by presidential decree.
- Dispute centers on an Ontario-funded ad using a 1987 Reagan speech.
- President Trump labeled the ad 'fraudulent' and an interference attempt.
- The decision introduces new volatility to global markets.
President Trump Cites 'Fraudulent' Ad as Reason for Termination
President Trump's announcement on Truth Social stated that all trade negotiations with Canada were terminated. He described the Canadian advertisement as 'fraudulent' and 'FAKE,' asserting it aimed to interfere with US Supreme Court and other judicial decisions.
The ad in question was launched by the Canadian province of Ontario. It utilized excerpts from a 1987 speech by former US President Ronald Reagan. In that speech, Reagan warned against the negative consequences of high tariffs.
"High tariffs inevitably lead to retaliation by foreign countries ... businesses and industries shut down, and millions of people ..." Reagan stated in the 1987 address, as quoted in the controversial advertisement.
President Trump emphasized the importance of tariffs for US national security and economic well-being. He concluded his statement by thanking the public for their attention to the matter, indicating the finality of his decision.
Fact Check
The Ronald Reagan Foundation confirmed that Canada used an advertisement featuring the former president speaking negatively about tariffs. However, President Trump's claim of the ad being 'fraudulent' or 'fake' referred to its perceived intent and context rather than the authenticity of Reagan's original speech.
The Reagan Ad and Its Context
The advertisement, reportedly funded with a budget of $75,000,000 by the province of Ontario, aimed to highlight the potential downsides of protectionist trade policies. It directly quoted Ronald Reagan's warnings about tariffs, which he delivered in a speech decades ago.
Reagan's 1987 speech underscored the economic risks associated with trade barriers. He argued that tariffs could trigger retaliatory measures from other nations, leading to business closures and job losses. This historical context provides insight into why Canadian officials might have chosen to use his words.
Background on Trade Relations
The US and Canada are major trading partners. Trade negotiations often involve complex discussions on various sectors, including agriculture, automotive, and digital services. Disputes, while common, rarely lead to such abrupt terminations of talks at the presidential level.
Market Reaction and Broader Implications
The unexpected termination of trade talks sent ripples through the financial markets. Prior to the announcement, currency markets were largely stable, with traders focused on upcoming US inflation data. However, the news quickly introduced volatility.
- Oil prices saw a rise of over 5% following the news.
- The US Dollar gained strength against other major currencies.
- 10-year Treasury yields lifted by 5 basis points.
- US and European equities had closed higher the previous day, but the new trade uncertainty could impact future performance.
- Bitcoin also experienced a slight increase.
This development adds another layer of complexity to global trade dynamics, which have already seen significant shifts in recent years. The calm that followed a September 19 phone call between President Trump and Chinese President Xi Jinping, for instance, had barely settled before this new undercurrent emerged.
Impact on North American Economy
The termination of trade talks could have significant implications for businesses and consumers in both the US and Canada. Companies that rely on cross-border supply chains may face increased costs and operational challenges. Consumers could see price increases on imported goods.
The Canadian economy, particularly the manufacturing sector, could feel a direct impact. Japan's manufacturing sector, for example, contracted in October at its fastest pace in 19 months due to declining new orders, a scenario that highlights the sensitivity of global manufacturing to trade conditions.
Looking Ahead: Future of US-Canada Trade
The immediate future of US-Canada trade relations remains uncertain. The abrupt termination of talks suggests a hardening of positions. It is unclear when, or if, negotiations will resume.
President Trump is scheduled to meet Chinese President Xi Jinping next week as part of a trip to Asia. This meeting aims to dial down tensions between the world's two largest economies. However, the new dispute with Canada adds another front to the US trade policy landscape.
Economists and policy makers will be closely watching for further statements and any potential retaliatory actions from Canada. The retail sector, for instance, has shown some resilience, with the quantity of goods bought (volume) in retail sales estimated to have risen by 0.9% in Quarter 3 (July to September) 2025 compared to Quarter 2 (April to June) 2025. However, prolonged trade disputes could threaten such positive trends.





