Warren Buffett, the renowned investor known as the Oracle of Omaha, has openly discussed his biggest investment regrets. These were not poor company choices, but rather highly successful businesses he failed to invest in early. His candor highlights that even experienced investors can miss major opportunities, particularly in rapidly evolving sectors.
Key Takeaways
- Warren Buffett's main investment regrets involve not buying Amazon and Google shares earlier.
- He admired these companies but did not fully grasp their business models or growth potential.
- Buffett's traditional value investing philosophy initially led him to avoid tech companies.
- The missed opportunities represent billions in potential gains for Berkshire Hathaway.
- Buffett later adapted his strategy, investing in Apple and eventually Amazon, though much later.
Buffett's Amazon Admission
During Berkshire Hathaway's 2018 annual meeting, Warren Buffett admitted a major oversight regarding Amazon. He stated, "I blew it," when discussing the e-commerce giant. Buffett explained he observed Jeff Bezos developing Amazon for years but chose not to invest during its period of explosive growth.
"Obviously, I should have bought it long ago," Buffett confessed. He added, "I admired it long ago, but I didn’t understand the power of the model. It’s one I missed big time." This regret stemmed from a failure to fully grasp Amazon's business model and its long-term potential.
Fact Check
Amazon's stock has seen remarkable growth. Since 2008, shares have increased by over 1,000%. This highlights the significant missed opportunity for Berkshire Hathaway.
Overlooking Early Potential
Buffett's hesitation went beyond a simple lack of understanding. He recognized Amazon's potential early but ultimately decided against investing. He explained his thought process: "The problem is when I think something will be a miracle, I tend not to bet on it."
In a moment of self-criticism, Buffett also admitted he was "too dumb to realize" Amazon's full potential. He stated, "I did not think Jeff Bezos could succeed on the scale he has." This demonstrates the difficulty, even for seasoned investors, in predicting the trajectory of groundbreaking companies.
The Google Regret
Amazon was not the only technology company Buffett and his long-time business partner, Charlie Munger, regretted missing. Google, now Alphabet, also represented a significant missed opportunity.
"I feel like a horse’s ass for not identifying Google earlier," Charlie Munger once said. "We screwed up."
Both Buffett and Munger acknowledged their error in not acquiring Google shares when the search engine was still solidifying its market dominance. Google went public in 2004 at $85 per share. Since then, it has undergone multiple stock splits, creating immense wealth for its early investors.
Investment Philosophy
For decades, Warren Buffett has adhered to a value investing approach. This strategy focuses on buying companies with predictable earnings, strong competitive advantages, and reasonable prices. He historically favored businesses he could easily understand, such as insurance, banking, consumer goods, and utilities.
Why Buffett Missed Tech Giants
The reasons behind these missed opportunities are rooted in Buffett’s established investment philosophy. He traditionally focused on companies within his "circle of competence." For many years, technology companies fell outside this circle.
Buffett favored businesses with clear, understandable operations. He avoided tech stocks because he found it challenging to predict which companies would succeed in a rapidly changing industry. This conservative approach helped him build significant wealth by avoiding speculative ventures and focusing on stable, profitable businesses.
The Cost of Missed Opportunities
The financial impact of not investing in Amazon and Google earlier is substantial for Berkshire Hathaway. Alphabet, Google's parent company, has delivered returns similar to Amazon for long-term shareholders.
If Berkshire Hathaway had invested just $1 billion in each company during their growth phases, these positions would be worth tens of billions of dollars today. This represents some of the largest potential gains in modern investment history that were not realized.
Buffett's Adaptation to Technology
The regrets surrounding Amazon and Google eventually influenced Buffett’s investment strategy. In 2016, Berkshire Hathaway made a significant investment in Apple, marking a noticeable shift toward the technology sector.
Initially, Buffett allowed his investment managers to purchase Apple shares. He later embraced the investment himself. He recognized that Apple possessed strong brand loyalty and recurring revenue streams, qualities he valued in more traditional businesses.
The Apple investment proved to be one of Berkshire's most successful positions. This demonstrated Buffett's ability to adapt his approach when he identified technology companies that aligned with his core investment criteria. In 2019, Berkshire Hathaway finally acquired shares in Amazon, though Buffett acknowledged this investment came too late to capture its most significant growth phase.
- 2016: Berkshire Hathaway begins significant investment in Apple.
- 2019: Berkshire Hathaway invests in Amazon, albeit after its main growth surge.
Lessons for Investors
Buffett's transparency about these past mistakes provides valuable insights for all investors. It shows that even legendary figures in the investment world miss obvious opportunities and make errors in judgment. The key lesson is not to abandon proven strategies or to chase every trending stock.
Instead, Buffett's regrets highlight the importance of staying open to new opportunities while maintaining investment discipline. His "circle of competence" strategy still generated immense wealth over many decades. The missed opportunities with Amazon and Google are notable because they were such spectacular successes, but they do not invalidate his overall investment philosophy.
Investors can learn to balance a disciplined approach with an openness to understanding new business models, even if they fall outside traditional comfort zones. This balance can help identify future growth opportunities while managing risk.





